


The key is finding the business listing sites your customers are likely to use and making sure those listings are complete and up-to-date. Other sites to consider include Foursquare, HotFrog, eLocal, and SuperPages. Keep in mind these are just the most prominent listing sites. Although Yahoo only grabbed about 2 percent of the search market, it’s still 2 percent of a whole lot of traffic. You’re getting the same traffic from Bing. Yahoo Localworks: Bing actually powers Yahoo searches.According to their site, a quarter of U.S. Businesses register for listings that are visible in their neighborhoods. NextDoor: Nextdoor allows businesses to target customers with hyperlocal marketing.In fact, 42 percent of people who visit Yelp make a purchase that same day. Businesses with high Yelp ratings and lots of reviews grow their revenue faster. Yelp: Yelp is probably the best-known business review site in the U.S.After all, that’s 6 percent of billions of searches. Bing Places: While Bing has only about 6 percent of the global search market, it still may be worth setting up your business listing there.If you’re going to create a business listing, this is the place to start. Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market.Let’s look at a few of the most popular sites and explain why they are important. You’ve probably noticed there are dozens of platforms that offer business listings. Which Channels Should My Business Be Listed On? The best part? It’s free and doesn’t require any special technical skills. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers.

How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? Did you trust that business enough to check out their website or get in touch with them?īusiness listings give local businesses visibility and boost their online presence. The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. There are several ways you can improve local visibility. Local search visibility helps drive traffic, customers, and revenue.
